Upfront Podcast
project overview
Upfront is a podcast developed by Iress to create more engaging and accessible conversations around finance, technology and industry insights. Designed to feel contemporary and approachable, the series aimed to strengthen audience engagement through high-quality content and a distinctive visual presence across podcast and digital platforms.
project type
Podcast Design
year
2023
my role
Brand designer
client
inhouse - Iress
Creative Direction
As the creative lead on the project, I was responsible for developing the overall look and feel of the brand. This included creating the visual identity, artwork system and supporting promotional assets used across social media, streaming platforms and campaign materials. The goal was to establish a style that felt modern and confident while helping the podcast stand out within a traditionally corporate space.
Building a Flexible Brand System
A key part of the process was building a flexible creative system that could evolve alongside the series while maintaining consistency across every touchpoint. By combining bold typography, clean layouts and motion-led assets, the final identity helped position Upfront as a polished and recognisable brand that could support both audience growth and long-term content development.