Garden City Landscapes
project overview
Garden City Landscapes is a Letchworth-based landscaping company with a focus on creating thoughtful outdoor spaces with craftsmanship and care at the centre of the business.
project type
Brand Identity
year
2025
my role
Brand Creator
client
Garden City Landscapes
Branding Identity Design
From the outset it was clear that the brand needed to feel like Matthew; skilled and professional, but warm and approachable. We identified four core brand values to anchor the strategy around: reliability, skill, local knowledge, and a genuine passion for the craft. These weren't invented. They were already present in the way Matthew talked about his work and the way his clients described him. Our role was simply to surface them, articulate them clearly, and make sure every brand decision reflected them.
Logo Type
What Garden City Landscapes now has is more than a logo and a website. It has a clear sense of who it is, who it's for, and what it stands for. The brand gives Matthew the confidence to put himself in front of new clients knowing that everything, from his business card to his website to the way his mission statement reads, tells a consistent, compelling story.
More importantly, it gives the business a platform to grow from. One that won't need to be rebuilt as the company evolves, because the values and thinking at its heart are built to last.
